This unique watch was not part of an existing collection and is not available to the public. It was designed from the ground up for Johnson, incorporating traditional Polynesian-inspired elements and artwork to celebrate Maui, the demigod from Disney's Moana, and Johnson's own cultural background. Jacob & Co. has not publicly disclosed the exact cost of the watch.
Given that the brand's most complex tourbillon models typically command prices well into six figures before bespoke commissions, a unique piece of this complexity is plausibly valued at around $1 million, which would make it one of the most expensive watches seen on a red carpet this year.
Johnson has a history of wearing notable timepieces, with his stylist Ilaria Urbinati having previously stated that "every time he wears a watch, it gets written up." His past collection includes watches from brands such as Panerai, Rolex, Richard Mille, and Patek Philippe. However, the Matai Tourbillon stands out as more than just a luxury item; it represents a growing trend of watches inspired by cinematic releases.
The timing of the watch's debut also coincided with the release of the first reviews for Moana, which have been described as mixed.
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