This event marked NXT's first special broadcast on the CW Network, kicking off at 7:00 pm. This start time meant it overlapped with the AEW Forbidden Door event's pre-show and main card, which began simultaneously and at 8:00 pm respectively.

For comparative context, NXT's regular Tuesday night airings on the CW Network from April to June averaged approximately 575,000 viewers and a 0.08 P18-49 rating. The episode airing on June 23, the Tuesday prior to the Great American Bash special, achieved 668,000 viewers, its highest viewership since February.

In a different comparison, AEW Collision aired on TNT the night before the NXT special and reportedly averaged 332,000 viewers with a 0.04 P18-49 rating in its usual timeslot.

The viewership for a special event like NXT Great American Bash is not expected to align with WWE's main roster programming. However, for perspective, the first hour of WWE's main roster premium live event, Backlash, which aired on ESPN2 last month between 6:00 pm and 7:00 pm, reportedly averaged 998,000 viewers and a 0.33 P18-49 rating.