Sami Zayn's ascension to the Undisputed WWE Championship reportedly surprised multiple departments within WWE, raising questions about operational secrecy surrounding major creative outcomes. The championship victory occurred at Night of Champions in Riyadh, where Zayn defeated both Cody Rhodes and Gunther to capture the title.

According to reporting from WrestleVotes Radio, shared via, the plan for Zayn's title win was strictly managed on a need-to-know basis. The match's conclusion saw Zayn counter Rhodes' Cross Rhodes into a roll-up for the pinfall victory. Following the match, Zayn delivered an emotional address to the crowd, reflecting on years without significant recognition.

The report indicated that as of July 1, WWE marketing teams had not yet received instructions to update promotional materials, such as artwork for the upcoming 2026 SummerSlam event, to reflect the new Undisputed WWE Champion. Zayn's first advertised defense of the championship on Raw is reportedly scheduled for the following week.